Celebrity Brands: goop vs. Preserve

In a modern American culture where healthy and rustic lifestyle choices hold a much more dominant place in consumer culture than they have in the last 20 years, websites such as goop and Preserve are filling valuable niches in today’s growing media and e-commerce markets. Preserve is headed by actress and mom-to-be Blake Lively, and goop […]

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Instagram Trends Report 2015

In January 2015, nonpartisan American think tank PewResearch released widely shared analysis that showed for the first time in the United States, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group; PewResearch. […]

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