Posts tagged "content marketing"

Jessica Alba & Reese Witherspoon shape contemporary eCommerce

While celebrity endorsements of food & beverage brands (i.e. Pepsi, etc…) are traditionally widely known in the advertising industry, a new trend appearing in the last five years are celebrity entrepreneurs creating eCommerce and content powerhouses of their own, creating new products and brands in lifestyle, food, and many other industries on the web today. More […]

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Celebrity Brands: goop vs. Preserve

In a modern American culture where healthy and rustic lifestyle choices hold a much more dominant place in consumer culture than they have in the last 20 years, websites such as goop and Preserve are filling valuable niches in today’s growing media and e-commerce markets. Preserve is headed by actress and mom-to-be Blake Lively, and goop […]

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