"Startup with Simmer" Posts from the Blog

Recipe Archives and APIs

Cookbooks are enchanting and incredibly authentic forms of traditional self-publishing. In the United States, Julia Child and the Joy of Cooking–in print since 1936 with over 18 million copies sold–are pioneers in the industry of interactive media. In a single recipe, authors of cookbooks transport the reader to another time and place. Digital recipe data is […]

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Jessica Alba & Reese Witherspoon shape contemporary eCommerce

While celebrity endorsements of food & beverage brands (i.e. Pepsi, etc…) are traditionally widely known in the advertising industry, a new trend appearing in the last five years are celebrity entrepreneurs creating eCommerce and content powerhouses of their own, creating new products and brands in lifestyle, food, and many other industries on the web today. More […]

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5 Favorite WordPress Plugins

Choosing the best plugins for your business on WordPress can be a challenging task thanks to the overwhelming volume of WordPress.org plugins available today. These pieces of WordPress software are focused on generating revenue and ensuring a high-quality digital experience for any business owner using the most popular CMS in the world. Did you know […]

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Popular Instagram Food Hashtags

The first use of the pound sign or hashtag on the Internet began on Internet Relay Chat (IRC) in 1988. Throughout the 1990s, hashtags were used to categorize content on the Internet. A hashtag is any tag used to highlight the meta-data of any content, thereby making categorization for others easier and more instant. On Instagram, hashtags […]

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Celebrity Brands: goop vs. Preserve

In a modern American culture where healthy and rustic lifestyle choices hold a much more dominant place in consumer culture than they have in the last 20 years, websites such as goop and Preserve are filling valuable niches in today’s growing media and e-commerce markets. Preserve is headed by actress and mom-to-be Blake Lively, and goop […]

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Instagram Trends Report 2015

In January 2015, nonpartisan American think tank PewResearch released widely shared analysis that showed for the first time in the United States, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group; PewResearch. […]

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