Cookbooks are enchanting and incredibly authentic forms of traditional self-publishing. In the United States, Julia Child and the Joy of Cooking–in print since 1936 with over 18 million copies sold–are pioneers in the industry of interactive media. In a single recipe, authors of cookbooks transport the reader to another time and place. Digital recipe data is […]
Read more » Get Recipe"Startup with Simmer" Posts from the Blog
4 innovative food delivery businesses
Spending time in the grocery store to put a healthy recipe and meal on the table is not usually an easy task. Food startups such as Blue Apron, Plated, and others–including an option by Beyoncé–are disrupting dinner across the United States in an effort to fix dinnertime. The result is a more relaxing experience for […]
Read more » Get Recipe
Unit Testing in WordPress: Items API
If you’ve been following along with Simmer’s development, you know that we recently released version 1.3 to the world. This version brought on a major refactor of the plugin’s data and file structure in an effort to make recipe information more extendable. Simmer 1.3 Items API We decided to move recipe ingredients and instructions data into […]
Read more » Get Recipe
Jessica Alba & Reese Witherspoon shape contemporary eCommerce
While celebrity endorsements of food & beverage brands (i.e. Pepsi, etc…) are traditionally widely known in the advertising industry, a new trend appearing in the last five years are celebrity entrepreneurs creating eCommerce and content powerhouses of their own, creating new products and brands in lifestyle, food, and many other industries on the web today. More […]
Read more » Get Recipe
5 Favorite WordPress Plugins
Choosing the best plugins for your business on WordPress can be a challenging task thanks to the overwhelming volume of WordPress.org plugins available today. These pieces of WordPress software are focused on generating revenue and ensuring a high-quality digital experience for any business owner using the most popular CMS in the world. Did you know […]
Read more » Get Recipe
Popular Instagram Food Hashtags
The first use of the pound sign or hashtag on the Internet began on Internet Relay Chat (IRC) in 1988. Throughout the 1990s, hashtags were used to categorize content on the Internet. A hashtag is any tag used to highlight the meta-data of any content, thereby making categorization for others easier and more instant. On Instagram, hashtags […]
Read more » Get Recipe
Piano (previously Tinypass) for recipe monetization
Town & Cooking is not only a leading niche recipe content producer online today, but a publisher of a unique subscription product called “Tip Cards.” When speaking with any potential Enterprise clients today, T&C is a project we enjoy referencing and covering in detail. Sharing these case studies also really helps us establish if they’re the right fit […]
Read more » Get Recipe
Celebrity Brands: goop vs. Preserve
In a modern American culture where healthy and rustic lifestyle choices hold a much more dominant place in consumer culture than they have in the last 20 years, websites such as goop and Preserve are filling valuable niches in today’s growing media and e-commerce markets. Preserve is headed by actress and mom-to-be Blake Lively, and goop […]
Read more » Get Recipe
Instagram Trends Report 2015
In January 2015, nonpartisan American think tank PewResearch released widely shared analysis that showed for the first time in the United States, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group; PewResearch. […]
Read more » Get Recipe